Who are you when no one is watching 4 | Who are you when no one is watching 2 | Who are you when no one is watching 1 | Ghent bookfair | Outland publishing book fair | Bounding in a spiral dance | Korea cultural centre UK | Gaeun Lee symbol | Socialed credentialsFabrika for across RCA | Yunseok Jang web | Blade typeface | Como clinic | Alice monde wedding | Hanel hair salon | Leadvault luggage | Xray 21 radiology | Josun hotel and resortThe miraculous flight | SK enmove ZIC | Powerplants dialogue 01 | Kiss of Life logotype | 1ha web and motion | Brooklyn museum appearal | Runaway | Eyelight | BreakDorosiwa | Mother offline | Egg cup ceramics | Park's club popup store | Monolith NFT display | Broken Birds | Invisible Memory
Graphic

Boogpunt Studio, in Superposition Across Various Fields of Visual Communication

Qoon is a brand and graphic designer based in London and Seoul. Drawing from his experience across industrial design, brand design, graphic design, interior design, installation, and photography, his practice focuses on building systems that translate physical structure, context, and perception into diverse forms of visual language.

During his MA at the Royal College of Art, he explores new materialist theory, particularly the concept of superposition, and develops it into visual systems. His work investigates how complex physical and scientific ideas can be translated into more intuitive and accessible visual structures.

Based on this, he approaches design not as a fixed outcome, but as an interaction that shifts, adapts, and unfolds across different environments.

Contact
@8009ptqoon@boogpunt.com
Experience

COV STUDIO. Lead Graphic Designer. 2024–2025

SAM PARTNERS. Brand Designer. 2022–2024

MOTHER. Graphic Designer. 2022

Education

Royal College of Art. MA Visual Communication

De Haagse Hogeschool. CMD Exchanged Students

University of Seoul. BA Product Design

Client Project

Como clinic branding

Double Lovers interior concept proposal

Inneat hair salon graphic design

Xenia clinic 3D visual direction

Alice monde wedding venue branding

Hanel hair salon branding and visual direction

Daymean hair salon graphic design

Leadvault luggage branding

Josun hotel and resort residency branding

SK enmove zic lubricants branding

Second wear second hands platform branding

Samsung DS FWD conference branding

Mother offline cafe brand renewal

Anna pesonen poster RCA sculpture final show poster design

Blade typeface typeface design

Socialed brand creds

Korean cultural centre UK brand renewal

Xray 21 diagnostic radiology branding

Demolition explore: Break campaign design and direction

Broken bird exhibition graphic design

Kiss of life k-pop artist brand film logotype

Monolith multimedia object design

Who are you. When no one is watching 4. Graphic. 2026

Who are you. When no one is watching 4. Graphic. 2026

Who are you. When no one is watching 2. Installation. 2026

Who are you. When no one is watching 2. Installation. 2026

Who are you. When no one is watching 1. Graphic. 2026

Who are you. When no one is watching 1. Graphic. 2026

Bound in a Spiral Dance. Typeface. 2026

Bound in a Spiral Dance. Typeface. 2026

Fabrika. Installation. 2026

Fabrika. Installation. 2026

Blade. Typeface. 2026

Blade. Typeface. 2026

SK enmove ZIC. Brand Identity. 2023

SK enmove ZIC. Brand Identity. 2023

Kiss of Life Film Logo. Typeface. 2023

Kiss of Life Film Logo. Typeface. 2023

Runaway. Graphic. 2026

Runaway. Graphic. 2026

Eyelight. Graphic. 2026

Eyelight. Graphic. 2026

Break. Graphic. 2024

Break. Graphic. 2024

Dorosiwa. Branding. 2023

Dorosiwa. Branding. 2023

Egg Cup. Installation. 2022

Egg Cup. Installation. 2022

Monolith. Installation. 2022

Monolith. Installation. 2022

Broken Birds. Graphic. 2023

Broken Birds. Graphic. 2023

Invisible Memory. Graphic. 2025

Invisible Memory. Graphic. 2025